How to Effectively Market Your Heritage Month Commemorations and other Diversity Initiatives
As we start the new year and B2B and B2C companies plan out their content marketing strategy for 2022, it’s important to think about how to effectively market diversity initiatives.
Many organizations only do “performative diversity” for Heritage Month commemorations and initiatives (Black History, Women’s History, Pride, etc.) – which is essentially “talking the talk” (i.e. surface-level only diversity marketing) but not actually “walking the walk” of authentic and impactful DEI initiatives.
Join Paula Edgar and Stefanie Marrone for a conversation on how to build a brand that effectively relays both the stated commitment to diversity and the efforts to achieve an inclusive culture.
Learn how to be more intentional about your diversity messaging to avoid the pitfalls of performative allyship.