Personal Branding with Paula Edgar: Align How You’re Seen with Who You Are 

Communicate with confidence. Stand out with strategy.
Lead with intention.

What Personal Branding Means to Me

Personal branding isn’t about performance—it’s about alignment.

A strong personal brand is built through the intentional way you show up, communicate your value, and create impact. It reflects who you are and what you stand for—consistently and with purpose.

For me, personal branding is both strategic and deeply personal. It’s how you build trust, navigate opportunity, and differentiate yourself—especially in spaces where you may be underestimated or underrepresented. 

Your brand is not just what you do; it’s how people experience you when you do it.

As a keynote speaker and consultant, I’ve seen firsthand the power of a well-aligned brand—one that reflects your purpose, values, and goals. Whether you’re a rising professional, executive leader, or building a platform of your own, your brand is a tool for visibility, credibility, and agency.

Here’s what I believe:

  • Your brand is happening, whether or not you’re managing it.

  • It’s not about being everywhere. It’s about showing up powerfully in the right places.

  • Your brand can (and should) evolve as you do.

Visibility without intention is noise. But visibility with strategy? That’s impact.

I’ve worked with thousands of professionals across industries and career stages. I’ve seen how clarity, consistency, and authenticity open doors—and how the absence of those things can quietly close them.

So here’s the real question:
Are you shaping your story, or letting others write it for you?

If you’re ready to align who you are with how you’re seen—whether as an individual or as part of a team or organization—I can help you build and amplify a personal brand that’s rooted in identity and designed for impact.

How Paula Can Help

With a background in law, leadership development, and DEI, Paula brings a unique, inclusive lens to personal branding. She helps individuals and organizations translate talent into influence through intentional strategy and powerful storytelling.

Her approach is practical, empowering, and customized—so you can build a brand that reflects who you are, what you do, and why it matters.

Paula helps individuals and organizations align their strengths, values, and goals into a cohesive, compelling presence that moves careers and reputations forward.

Unlock The Power of Authentic Brand Storytelling in Your Career

for Organizations

Support Personal Brand Growth for your Team or Group

Bring Paula in for keynote presentations or interactive workshops to help your group build visibility, confidence, and leadership presence—whether at a retreat, leadership program, or firmwide event.  

for individuals

Build Your Personal Brand

Bring Paula in for keynote presentations or interactive workshops to help your group build visibility, confidence, and leadership presence—whether at a retreat, leadership program, or firmwide event.  

Ready to Build a Personal Brand That Opens Doors?

  • Paula changed my perspective on my approach, preconceived notions, and understanding of the importance of branding as an in-house attorney"

    Corporate Attendee at Personal Branding Keynote

  • "Paula taught me the importance of prioritizing my brand and strengthening it on a regular basis.

    Corporate Attendee at Personal Branding Keynote

  • My biggest takeaway from Paula's session is to be intentional about your branding -

    I also appreciated the practical and achievable steps to take."

    Corporate Attendee at Personal Branding Keynote

  • Paula Edgar is amazing.

    I learned a lot and will be more conscious of what I do and how to develop and protect my brand"

    Corporate Attendee at Personal Branding Keynote

Branding Room Only Podcast

The Branding Room Only Podcast: Conversations on Personal Branding

Are you looking for inspiring stories and actionable advice to build your brand and stand out in your field? Tune into Paula’s Branding Room Only podcast, to discover how top professionals have crafted their unique brands and gain insights to elevate your own career. 

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Career Pivots and Leadership Development with Lonita K. Baker 
Are You Ready?

Choose Your Own (Branding) Adventure.

Whether you're helping others shine or building your own brand, your next step in working with Paula starts here.

For Organizations

Bring Paula in to equip your people with the tools to grow their influence, speak with confidence, and lead with clarity—through keynotes, workshops, or leadership programs.

For Individuals

Work with Paula to align your voice, vision, and visibility—and take the next step in your career with strategic confidence and intention.